Nike’s Latest Anthem, Narrated by LeBron James, Is Filled With Hope for a Broken World

A comeback story for humanity from W+K Portland

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Throughout the coronavirus pandemic, increasingly sophisticated consumers—and advertising industry observers—have been paying closer attention to brands, and are quick to point out those that come across as disingenuous or opportunistic in this time of crisis.

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