Nike’s Latest Ad Stars Chris Mosier, the First Transgender Athlete on a U.S. National Team

Part of brand's 'Unlimited' series

Chris Mosier, the first transgender athlete to make a U.S. national team, is the star of Nike's latest 30-second spot.

The effort, from Wieden + Kennedy in Portland, is part of the company's "Unlimited" series, which is timed to the Olympics and highlights "everyday athletes and the champion athletes who regularly push their limits." 

Given Mosier's "unlimited determination and spirit to become the first openly trans athlete to earn a spot on a U.S. men's national team," as Nike notes, it makes sense that the film is titled "Unlimited Courage." 

The ad, which breaks the fourth wall and features a conversation between the narrator and Mosier that directly addresses the fact that Mosier is trans, showcases Mosier in all of his triathlon events. It premiered during NBC's primetime coverage of the Olympic games Monday night.

"Everything that I've done in the last five, six years since I started to transition, has been with [a] 'Just Do It' mindset," Mosier said in a statement. "I didn't know if I would be competitive against men; I just did it. Every success that I've had since then has shown me that anything is really possible. By not stopping myself, not limiting myself and just really going for it, I've learned a lot about myself and also had the opportunity to further the conversation on trans inclusion in sports."

Mosier added: "Being the first trans man on a U.S. men's national team was a dream come true for me. I always wanted my name on a jersey. To represent our country at the highest level, in my sport, is just outstanding. It's just such an amazing opportunity—and an amazing opportunity for other people to see themselves reflected in someone succeeding in sports as a trans man."

CREDITS

Client: Nike

Project Name: Unlimited Stories (Unlimited Courage)

Format + Titles: Unlimited Courage

Agency: W+K PORTLAND

Global Creative Directors: Alberto Ponte, Ryan O'Rourke

Interactive Director: Dan Viens

Copywriter: Adam Tetreault

Art Director: Sara Phillips

Global Executive Producer: Matt Hunnicutt

Senior Agency Producer: Ross Plummer

Agency Producer: Mauricio Granado

Art Production: Amy Berriochoa, Jennifer Spillers

Project Management: Christina Kim

Studio Design Manager: Alicia Kuna

Studio Designer: Rehanah Spence, Edgar Morales

Retoucher: Amy Corcoran, Kyle Pero, Saskia Thomson, Greg Radich

Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort

Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist

Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson

Business Affairs: Amber Lavender

Broadcast Traffic:  Stefanie Goodell, Andrea Sierra

Production

Production Company: PRETTYBIRD

Director: Max Malkin

Executive Producer: Ali Brown, Suzanne Hargrove

Head of Production: Tracy Hauser

Line Producer: Matt Wersinger

Director of Photography: Max Malkin

Production Designer: Rob Pearson

Editorial

Editorial Company: Rock Paper Scissors

Editor: Damion Clayton

Assistant Editor: Mike Spagnolli

Post Producer: Dina Ciccotello

Executive Post Producer: Helena Lee

VFX

VFX Company: Mill LA

Creative Director: Phil Crowe / John Leonti

2D Lead Artist: James Allen

2D Artists: John Shirley, Brad Scott, Alex Candish,

3D Artists: Andy Wheater, Jie Zhou, Michael Lori

VFX Producer: Anastasia von Rahl,

VFX Coordinator: Rustie Burris

VFX Executive Producer: Enca Kaul

Color

Company: Mill LA

Colorist: Adam Scott

Producer: Diane Valera

Executive Producer: Thatcher Peterson

Licensed Music

Musical Artist: Sandy Nelson

Track Name: Drums Are My Beat

Sound Design

Sound Design Company: Barking Owl Sound