Nike's Graffiti Stunt That Encouraged Sneakerheads to Shop on Mobile Wins Grand Prix in Media

Brand's website saw a 22% increase in visitors after the murals went up

CANNES, France—A stunt with political undertones that encouraged artists to draw Nike Air Max shoes on their murals in São Paulo was awarded the Grand Prix in media. The move, by AKQA São Paulo, came after the city’s mayor cracked down on graffiti art, earned the award in part for its staying power, as well as its unique impact.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in