Nike Wins Big at One Show

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NEW YORK The One Club’s Interactive Awards lauded Nike as client of the year, while choosing Nike+ as best in show.

Nike, which has said it wants to see more innovation from its agencies in digital marketing, was cited for its “reemergence as a leader in creative advertising.” Nike+, a tech application designed for Nike sneakers, and Apple’s iPod music device that lets joggers upload running data from a tracking chip in their shoe, won the best of show award for R/GA, Nike’s interactive agency on the project.

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