Nike Wants You to Try Some New Sports, Even If You Suck at Them

'Play New' celebrates the freedom of not getting it right on the first try

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Nike celebrates play over competition with its “Play New” campaign, showcasing elite athletes—and one Grammy winner—trying something new and failing majorly.

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