Nike, Volvo, Hugo Boss Reap Awards at Fest

NEW YORK Online work for Nike, Volvo and Hugo Boss scored top honors at the New York Festivals’ 2003 International Interactive Awards.

The Grand Award for Best Web Site Design went to Forsman & Bodenfors in Gothenburg, Sweden, for its Volvo XC-90 push. The site, which takes users on a virtual road trip through an ever-changing Swedish terrain, supported the introduction of the car maker’s first sports utility vehicle.

Biedermann und Brandstift Werbeagentur in Frankfurt, Germany, earned the Grand Award for Best Application for a CD-ROM training program for the international sales staff of Hugo Boss’ Hugo stores.

The Grand Award for Best Web Site was presented to R/GA for Nike Lab, an online destination that used a collective of digital artists to express Nike’s product innovation. The New York-based Interpublic Group i-shop took home the most awards in this year’s competition, collecting three gold and three silver World Medals for its Nike work and one bronze World Medal for a Levi-Strauss Web site.

Nike won a total of four golds. In addition to the three from R/GA, the Beaverton, Ore.-based athletic-goods giant nabbed one for “Nike Air Thielsen,” an effort out of Tokyo.

A jury headed by Graham Kelly, executive creative director of Saatchi & Saatchi in Singapore, handed out 14 gold, 11 silver and 20 bronze World Medals after reviewing 600 entries from 26 countries.

Two other U.S. companies that won golds include @Radical.Media in New York for its “Think-A-Ma-Jig” CD-ROM for IBM and AtmosphereBBDO in New York for its “Pen” rich-media ad for General Electric.