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LOS ANGELES For the first time in the show’s history, ESPN’s SportsCenter will be “taken over” today, with all commercial pods featuring original content created for Nike by independent Wieden + Kennedy, according to the agency.
Promoted by 15-second teasers that broke on ESPN’s Web site last weekend (along with ads in ESPN: The Magazine and Slam), the effort debuts in earnest today with the sponsorship takeover orchestrated by Danny Sheniak, media director at the Portland, Ore.-based
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