Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
De La Soul are releasing their first new music in five years on April 28 as part of the Nike+ campaign. The 45-minute long track, which will be released in partnership with Apple, was written specifically for runners, but can be enjoyed by active and sedentary music fans alike.
“We’d worked with Nike before, designing kicks and playing some of their marathons,” said Kelvin Mercer, aka Posdnuos. “We were excited when they approached us because we’re the first actual band to do one of these tracks.”
Previous
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in