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Nike is helping young people in one of Berlin’s most misunderstood neighborhoods flip the narrative about their community.
The brand has launched a digital mini-series about the young residents of Neukölln, a diverse district in Berlin that is undergoing gentrification—a trend evident with the new Nike Unite store that has recently opened there.
Neukölln is often negatively portrayed in German mainstream media because of its large immigrant and multicultural populations, as well as social challenges such as high unemployment and crime rates.
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