Nike Selects Duffy & Shanley

Duffy & Shanley will provide promotional and public-relations support for Nike’s golf division in an effort to establish the 2-year-old brand in the minds of consumers.

Spending will initially run in the six-figure range, according to Jon Duffy, president of the independent agency in Providence, R.I. Leveraging the Nike name beyond the golfing trade is the main mission for D&S.

The business will be headed by account supervisor Amy Quinn.

Duffy & Shanley’s first project will be to support the launch of Nike’s Power Distance Super-Soft golf ball, sponsoring a tour through Myrtle Beach, S.C.;