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LOS ANGELES–Nike said on Wednesday that Sega of America Dreamcast and its agency, Leagas Delaney in San Francisco, have agreed to settle a lawsuit for copyright infringement filed by Nike.
The suit, filed in February in Federal Court in Oregon, charged that a Sega TV ad for its NBA 2K2 videogame was a virtual scene-by-scene reenactment of Nike’s 1996 “Frozen Moment” ad. The Nike ad, created by Wieden + Kennedy in Portland, Ore., featured a Bulls-Lakers NBA game with Michael Jordan in which fast-paced basketball action shifts to slow motion as Jordan slam-dunks.