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Putting the spotlight once again on one of the country’s most closely watched client posts, Nike is expected this week to name a chief marketing officer.
The move could signal another round of agency changes or consolidation on Nike’s estimated $350 million account. Wieden & Kennedy, Portland, Ore., has given up some of its turf in the U.S. to insurgent Goodby, Silverstein & Partners, San Francisco.
A leading candidate for the post is Ellen Turner, former chief marketing officer at office-supplies retailer Kinko’s, sources said.
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