Nike Partners With the NFL to Grow Girls Flag Football in US Schools

$5 million initiative seeks to expand girls' participation in sports

Nike

As the world readies for the biggest sporting event of the year, women are making inroads into what, until recently, has been distinctively a man’s territory—professional football. There are now six female coaches in the NFL, and if Nike’s new campaign for girls flag football has any influence, there may be many more in the future.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Kyle O’Brien is a freelance writer based in Jim Thorpe, Pa.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}