Nike Partners With the NFL to Grow Girls Flag Football in US Schools

$5 million initiative seeks to expand girls' participation in sports


As the world readies for the biggest sporting event of the year, women are making inroads into what, until recently, has been distinctively a man’s territory—professional football. There are now six female coaches in the NFL, and if Nike’s new campaign for girls flag football has any influence, there may be many more in the future.

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@kobrie Kyle O’Brien is a freelance writer for Adweek and editor of AgencySpy.