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NEW YORK Nike is hoping to tap the collective running route wisdom of the masses in a new Google Maps application.
Through interactive agency AKQA, Nike has launched RouteFinder, a feature on its Run London Web Site (www.runlondon.com), which lets users plot jogging routes through a Google Maps mash-up. Visitors can view others’ running routes, and search by distance, terrain, location, popularity and other variables.
RouteFinder builds on a store-finder application AKQA built for the site using Google Maps.
Since
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