Nike Korea Spot Honors Power and Bravery of Gold Medalist Speed Skater Shim Suk-hee

She spoke out about sexual abuse in the sport, triggering a widespread movement

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South Korean female gold medalist speed skater Shim Suk-hee became a national icon when she spoke out against her experience of sexual and mental abuse within the sport, prompting a movement within the country’s athletic community.

As the #MeToo movement gained traction around the world, Suk-hee spoke out to allege that her former coach—who has since been convicted and imprisoned—raped her.

Nike Korea has honored her bravery and power as a sports star in its latest spot by Wieden

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