Nike Honors Kobe Bryant’s Legacy and the Mamba Mentality in Powerful New Ad

Spot kicks off the brand’s celebration of ‘Mamba Week’ on NBA star’s birthday

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This NBA season has been one of the more challenging ones in recent memory, and not just because of the Covid-19 pandemic. Late last year, Houston Rockets general manager Daryl Morey tweeted his support for Hong Kong protesters, incensing the Chinese government. The move cost the league hundreds of millions of dollars

On Jan. 1, David Stern, the beloved former commissioner of the NBA widely credited with transforming the league into the multibillion-dollar colossus it is today, died

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