Nike Hires Annie Leibovitz to Turn Up the Girl Power

'Make Yourself' campaign features female athletes

Nike is turning up the girl power in the newest installment of its female-targeted "Make Yourself" ad campaign. The sportswear brand has hired famed photographer Annie Leibovitz to shoot female athletes for individual and group portraits, says Women’s Wear Daily.

Appearing in the ads will be tennis players Maria Sharapova and Li Na, track-and-field stars Allyson Felix and Perri Shakes-Drayton, soccer player Hope Solo, dancer Sofia Boutella, and surfer Laura Enever.

The new ads will debut in the August and September issues of Glamour and Seventeen. There will also be a heightened digital component to the campaign. Nike wouldn’t reveal the ad spend, according to WWD.