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The other shoe has finally dropped at Wieden & Kennedy. The shop last week laid off 37 employees at its Portland, Ore., headquarters–about 11 percent of the office’s staff–due to budget cuts from flagship client Nike, said an agency representative.
The move came as no surprise after Nike’s recent announcement that it would cut its marketing and ad budgets by about $100 million worldwide due to slumping sales.
Wieden spokeswoman Liz Hartge confirmed the layoffs were “a direct result of decreased billings from Nike.”
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