Nike, CP+B in Talks

NEW YORK Crispin Porter + Bogusky is in ongoing talks with Nike about an undisclosed assignment, according to sources.

Discussions between the Miami-based agency and the athletic apparel giant in Beaverton, Ore., began this summer when Nike ad director Adam Roth approached the MDC Partners shop about handling an assignment for the Nike+ brand, sources said.

CP+B turned down that project, but agency and client continue to discuss working together in some capacity, per sources.

CP+B officials declined comment.

Nike spent slightly less than $200 million on U.S. ads last year and about $120 million through July 2006, according to Nielsen Monitor-Plus.

Officials at independent Wieden in Portand, Ore., Nike’s primary agency for 24 years, could not be reached.

Rodney Knox, director of communications for Nike team sports, said Nike “works with various agencies to market our brand. We continue to work with Wieden and other creative agencies.” Knox added that “Wieden is our longtime and primary agency of record.” He did not specifically address CP+B.

Wieden lost the Miller High Life business to CP+B last month [Adweek Online, Sept. 22]. Miller spent nearly $20 million on High Life advertising last year, but only $5 million through July 2006.

Wieden is currently among the contenders competing for Heineken’s $80 million Premium Lager and Heineken Light brands [Adweek Online, Oct. 3].