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Still, it never hurts to entertain a few ideas, which is why the Beaverton, Ore., company recently held getacquainted talks in Atlanta with Coca-Cola. And it’s why, in the coming months, Nike may also meet with PepsiCo, Sony and Levi Strauss.
“There are maybe five or six worldwide brands relevant to people under 25,” said Scott Bedbury, Nike’s director of advertising, “and those are opportunities to explore common platforms or share resources.”
Such sentiments signal a new attitude at Nike, a brand that has traditionally gone it alone.

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