Nike considers marketing partner By Matthew Grim

NEW YORK--Nike's ubiquitous Swoosh logo hasn't paired up with other brand trademarks in recent years. Mter all, it's not like Nike, a $3.5 billion global juggernaut

Still, it never hurts to entertain a few ideas, which is why the Beaverton, Ore., company recently held getacquainted talks in Atlanta with Coca-Cola. And it’s why, in the coming months, Nike may also meet with PepsiCo, Sony and Levi Strauss.
“There are maybe five or six worldwide brands relevant to people under 25,” said Scott Bedbury, Nike’s director of advertising, “and those are opportunities to explore common platforms or share resources.”
Such sentiments signal a new attitude at Nike, a brand that has traditionally gone it alone.