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LOS ANGELES Independent Wieden + Kennedy has won the Nike business in China from the eight-year incumbent, WPP Group’s JWT, after a review, a Nike representative confirmed.
A source valued the annual spending in U.S. dollars at $15 million, but the account is expected to increase in value as Nike boosts its retail presence in China in anticipation of the 2008 Olympics in Beijing.
Officials at Wieden in Portland, Ore., declined comment.
A Nike statement said in early November it had invited JWT, W+K, Publicis Shanghai, DMG and Nitro to pitch the business.
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