Nike, Champs Move to Gridiron

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For many sports fans, the last out of the World Series means only one thing: Football season is truly here.

With this in mind, Nike is promptly switching to NFL stars in its ongoing “Real People” print campaign. The ads, created by Cole & Weber/Red Cell in Portland, Ore., break later this month.

The work is part of an eight-part national print and in-store push developed in conjunction with Nike’s retail partner, Champs Sports. The new ads, featuring NFL standouts Terrell Owens of the San Francisco 49ers and Charles Woodson of the Oakland Raiders, will run in Rolling Stone, Sports Illustrated and ESPN The Magazine.



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