Nike Celebrates Famed Vogue Dancer Leiomy Maldonado’s Athleticism in Striking, Poetic Ad

Moving work for new equality campaign

There’s a moment toward the end of Nike’s beautiful new 60-second spot for its equality campaign when the camera closes in on the shoulder blades of vogue legend Leiomy Maldonado. For just a second we can see her bones move and that her back is drenched in sweat. It’s the kind of shot that’s typical for any Nike spot celebrating athleticism—showing the work it takes to be an athlete is Nike’s bread and butter—but here, because Nike is opening up its definition of athleticism and showcasing “The Wonder Woman of Vogue” the shot has a much larger impact.