Nike, in Any Language

BEAVERTON, ORE. – Nike honors the contribution the Dominican Republic has made to Major League Baseball in a new ad breaking during the Major League All-Star Game on CBS July 15. Nike is calling the ad the first Spanish-language television spot ever broadcast on primetime U.S. TV. Subtitled in English, ‘Land of the Shortstops’ speaks of the many Dominicans who have graduated from dirt fields and cardboard-scrap gloves to the Major Leagues. The ad ties to Nike’s broader, late summer ad theme, which focuses on the world of sport’s role as a means of global communication. A series of wall murals, as well as TV ads, will celebrate the love of sport throughout the Americas.
Copyright Adweek L.P. (1993)