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Nike is introducing its own resale offering called Nike Refurbished as the already red-hot secondhand market for fashion and sneakers continues to heat up.
Top line
The global athletic footwear and apparel brand said Nike Refurbished is one of several solutions it is now offering to help reduce the company’s waste footprint.
The circular consumer program is part of the sustainability commitment Nike calls Move to Zero, which aims to reduce carbon emissions and waste.
Between the lines
According to the company, after a consumer returns a pair of shoes to Nike within the 60-day return window, the item is restored as closely as possible to new condition.
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