With Nigel Bogel and John Bartle, Hegarty founded

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With Nigel Bogel and John Bartle, Hegarty founded Bartle Bogle Hegarty in London in 1982 after leaving TBWA\London, where he had been since 1973. At BBH, he has created iconic ads for Levi’s, Johnnie Walker and Audi, among others. BBH, where the 61-year-old is chairman and worldwide cd, now has offices in New York, Singapore, Tokyo and São Paolo.

How did you get into advertising?

I got into it by a series of wonderful mistakes. I was at art school, and wanted to be a painter.



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