Nielsen's Boehme Joins Kantar Media

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

WPP’s Kantar Media has appointed Jeffrey Boehme to the new post of chief research officer for the North American region of its audiences sector, the unit that develops TV, Internet and radio audience measurement services.
 
Boehme will be based in New York and oversee the company’s research efforts with a focus on methods and procedures, advanced measurement techniques and modeling, the company said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in