Nielsen’s Bob Krakoff Dies at 71

NEW YORK Bob Krakoff, president and CEO of Nielsen Business Media, died suddenly yesterday in his apartment in Boston. He was 71.

Krakoff spent more than 30 years building a highly distinguished career leading successful publishing and exposition businesses. He joined Nielsen Business Media in August 2006 from his post as chairman and CEO of Blantyre Partners, Inc., a strategic management and investment company working in association with the Blackstone Group in the area of business-to-business media.

Earlier, he had been the chairman and CEO of Advanstar, Inc., which publishes business magazines and professional journals and directories. Before that, Krakoff had been vice chairman of Reed Elsevier USA and chairman of Cahners Publishing Company.

“Bob was a consummate professional, a valued advisor and a wonderful friend,” said David Calhoun, chairman and CEO of parent the Nielsen Co., in a brief statement Friday. “Since joining Nielsen Business Media late last year, Bob has made a strong impact on our organization both personally and professionally.”

Nielsen Business Media is the immediate parent of Adweek.

A Nielsen representative declined to comment about Krakoff’s replacement, but Nielsen Business Media COO Greg Farrar is expected to run the company on an interim basis.

Krakoff is survived by his wife, Sandra, two sons, Roger and Reed, and a daughter Hope.

Reed Krakoff is executive creative director at Coach.