Nielsen//NetRatings Weds Panel, Site Data

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Nielsen//NetRatings said it would begin combining its panel-based audience data with site-side visitor information.

The move is part of an effort by Nielsen//NetRatings, which is partially owned by Adweek parent VNU, to address discrepancies between the audience numbers it computes through panel data and those recorded by Web sites’ log files.

Web

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in