Nielsen: Y-to-D Ad Spend Flat

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK Advertising fell 0.1 percent through September, according to preliminary figures released today by Nielsen Monitor-Plus.

Of the 16 media segments tracked by the research service, which, like Adweek, is part of the Nielsen Co., only six showed increases, led by the Internet, with a 15.9 percent gain. Other media that grew during the period were national magazines, up 7.7

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in