Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Advertising fell 0.1 percent through September, according to preliminary figures released today by Nielsen Monitor-Plus.
Of the 16 media segments tracked by the research service, which, like Adweek, is part of the Nielsen Co., only six showed increases, led by the Internet, with a 15.9 percent gain. Other media that grew during the period were national magazines, up 7.7 percent, national Sunday supplements (6 percent), outdoor (5.7 percent), national cable TV (1.2 percent) and Spanish-language TV (0.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in