Nielsen: U.S. Ad Dollars Grew 2.4% in Q2

Global spend saw same lift, while Middle Eastern and African markets expanded greatly

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Advertising spending in the United States grew moderately during the the second quarter, climbing by 2.4 percent compared to Q2 2011, per Nielsen this morning (Sept. 28). The growth rate mirrored global ad expenditure increases year over year, according to the New York-based research firm. 

Some regions exhibited far more promising upward trends. The Middle East and Africa jumped 19.6 percent, Latin American increased 4.9 percent and Asia Pacific saw a 2.9 percent bump.

Canada and Europe, on the other hand, had a difficult quarter.



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