Nielsen: TV Viewing Hits All-Time High

TV viewing is at an all-time high. According to Nielsen’s second A2/M2 Three Screens Report the average U.S. home had the TV set turned on 8 hours and 18 minutes per day, a record high since Nielsen began measuring TV in the 1950s.

As of third quarter, the average person in the U.S. watched 142 hours of TV in one month, a 4.1 percent increase over the same period last year. Time-shifted viewing was also up to six hours and 32 minutes, a 52.5 percent increase.

Internet usage continues to climb, up 5.7 percent to 27 hours and 18 minutes a month.

While watching video on the Internet or on mobile devices is still a relatively new phenomenon, the average person watched video on the Internet 2 hours and 31 minutes per month and on mobile phones 3 hours and 37 minutes.

“Americans keep finding more time to spend with the three screens,” said Susan Whiting, vice chairperson for Nielsen. “TV use is at an all-time high, yet people are also using the Internet more often, 31 percent of which is happening simultaneously.”

Nielsen’s estimates, released Monday (Nov. 21) are based on Nielsen national TV and Internet panels. The mobile phone figures are based on quarterly surveys.