Nielsen To Track Placement

Nielsen Media Research in February will launch an Internet-delivered service to measure product placement in prime-time TV, the New York-based company said last week. The first reports will canvass the six major broadcast networks during prime time; Nielsen expects to expand the offering to other dayparts and cable. The service will give subscribers access to data on product placement by category, advertiser or brand, said Jack Loftus, svp, communications at Nielsen (owned by Adweek parent VNU).