Nielsen: Text Marketing on the Rise

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President-Elect Barack Obama’s “V.P. pick” text message remains the most notable example of short-code marketing in the U.S.
 
But according to a new report released by Nielsen’s Telecom Practice, Americans should expect to see more text-message marketing in the future. Given the immense popularity of texting in the U.S. and abroad, it’s not surprising that marketers have ramped up their use of the medium to engage their customers–where there’s an audience, marketers are not far behind.
 
So far, Nielsen’s report notes, marketers have used short-code marketing in a tight but creative range of ways: from simple information messaging, to rewards...

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