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Nielsen took the opportunity Monday (Sept. 8) to test the performance of its A/P meter in an all-digital broadcast world in Wilmington, N.C., the first market to make the transition to digital broadcast, less than six months before the Feb. 17, 2009 deadline.
As broadcasters turned off their analog signals at noon Monday, two Wilmington TV stations, WECT-TV, the NBC affiliate owned by Raycom Media, and WWAY-TV, the ABC affiliate owned by Morris Multimedia, agreed to participate in Nielsen’s test of its A/P meter.
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