Nielsen Spars With Cable Startup

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NEW YORK Nielsen Media Research has declined to do business with a cable network because the startup’s owner, Frank Maggio, has publicly disparaged Nielsen, its management and the reliability of its data, according to the network, ReacTV, which debuts next month.

Nielsen is owned by Adweek parent VNU.

Maggio, a Florida real-estate tycoon, is also trying to raise financial support to launch a new ratings service that would compete with Nielsen.

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