Nielsen: Spanish, Cable TV Ads Up in 2005

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

WASHINGTON Despite a slowdown in prescription drug and pharmaceutical spending, advertising for the first half of the year across 14 media reported by Nielsen Monitor-Plus increased 5.7 percent to $59.5 billion, compared to the same period last year.

Most media were up, led by Spanish-language TV with 15 percent growth, followed by cable TV (13 percent) and the Internet (12.6

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in