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Best Buy joined the ranks of place-based video networks covered in Nielsen’s Fourth Screen Report for first quarter, making Best Buy the first retailer to be included. Scheduled for release Monday (July 12), the Fourth Screen Report detailed gross monthly digital video ad exposures for eight networks.
Ad exposures for the seven reported networks grew 11.2 percent among adults 18+, compared to Nielsen’s inaugural Fourth Screen Report for fourth quarter 2009.
In its first report, Best Buy’s video network accounted for 24 million gross video exposures per month.
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