Nielsen Ratings Tool Designed to Compare TV, Web

Can metrics firm finally nail down Web standard?

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Measurement company Nielsen has long offered the industry standard for TV ratings, but can it do the same for the Web?

Later this month, Nielsen will release a new service that measures online ad campaigns in a way that’s similar to how branded ad campaigns are measured on television. Online Campaign Ratings, which rolls out Aug. 15, uses demographic data from Facebook and other publishers and technology from Nielsen to provide advertisers with a TV-style gross ratings point metric that considers reach, frequency, age, and gender.

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