Nielsen Pumps More Dollars Into Council for Research Excellence

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Nielsen pulled out its checkbook Friday (Oct. 23) and deposited $2.5 million into the Council for Research Excellence, dwarfing the financial coffers of the recently formed Coalition for Innovative Media Measurement. The new grant to the CRE, formed in 2005 to conduct methodological research for improving media measurement, brings Nielsen’s total investment to $10 million.

Nielsen’s cash investment comes a little more than one month after 14 of the nation’s largest media companies agencies and advertisers formed their own group, independent of Nielsen to foster innovation in audience measurement.

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