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Nielsen has set its schedule for reporting integrated TV and online audience viewing data.
The initiative is called TVandPC, and the first “extended screen” estimates of the combined audiences will be available for the month of September as evaluation data, delivered to clients sometime in fourth quarter. The evaluation period will end in Feb. 2011.
All network TV programs that are streamed online with commercials intact will be added to the ratings, including C3 ratings.
For TV networks and advertisers extending their programming and commercials to the Web, such services like Nielsen’s TVandPC can’t come fast enough.
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