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NEW YORK Nielsen Media Research has finally agreed to offer clients easier access to minute-by-minute audience estimates for national TV programs, the company told its clients Monday. The new product will be available to clients, at an additional cost, beginning in October 2005.
Formerly, the only way clients could access minute-by-minute data was through Nielsen’s NPower application, which many clients found cumbersome to use and time consuming.
The new minute-by-minute figures will be incorporated into a data file called the All Minute Persons by Persons File, which clients can export into their own software programs to analyze and manipulate ratings information.
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