Nielsen Names Sites With Highest Conversion Rates

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In November, almost one-third (30.6 percent) of all visitors to ProFlowers.com made a purchase—the highest conversion percentage among all retail websites, according to Nielsen.

Metrostyle (23.6 percent conversion rate), QVC (21.6 percent conversion rate), Office Depot (21.6 percent conversion rate), L.L. Bean (21.5 percent conversion rate), Tickets.com (20.1 percent conversion rate), Blair.com (18.9 percent conversion rate), Lands End (18.4 percent conversion rate), 1800flowers.com (17.8% conversion rate) and The Sportsman’s Guide (16.8 percent conversion rate) rounded out the top 10.

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