Nielsen to Measure TV in Puerto Rico

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Taking on the ratings service in Puerto Rico, Nielsen announced Monday (Dec. 7) it would launch local TV ratings for the market using people meters. The first ratings for the Nielsen service will be available by first quarter 2010.

Since 1988, the market has been measured by Kantar Media Research’s Mediafax, which also uses people meters in 550 households to measure the market.

Clients that have signed for Nielsen’s service include WKAQ-TV, NBC Universal’s owned-and-operated Telemundo station; WLII-TV, Univision’s owned-and-operated station; and WAPA-TV, Intermedia’s independent station.

“Nielsen has the global expertise and knowledge in sampling to ensure this new TV ratings system will be a more accurate representation that we’ve had in the past,” said Hilary Hattler, president and general manager of WKAQ-TV.

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