Nielsen, Integrated Measure OOH TV

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For the first time, the industry has daily electronic measures of TV viewing outside the home. On Monday, the Nielsen Co. and its partner, Integrated Media Measurement, debuted the first ratings results from the new syndicated service and announced two charter clients, ESPN and Zenith Media.

The service underscores the TV industry’s and Nielsen’s desire to “follow the video” for a complete picture of TV viewing behavior.

“In a mobile society, viewership isn’t just about people sitting in the living room gathered around the set.

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