Nielsen, Heal Thyself

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What can be done about the Nielsen Company? That’s a question that increasingly comes up in my conversations with both broadcasters and advertisers. The level of mistrust swirling around the company’s numbers has risen to flood-condition status. Nielsen’s latest black eye swelled up on Nov. 17 when the Media Ratings Council announced it was revoking accreditation of Nielsen’s NSI service that includes 154 diary-only markets.

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