Nielsen: Gamers Responding Favorably to In-Game Ads

Just how effective is that Burger King ad in the game NFL Street? Marketers have often wondered. Considering that more than a third (36 percent) of gamers actually bought, talked about or sought information about a product after seeing an ad in a video game, per Nielsen Games, a case can be made that they are very effective.

Not long ago, advertising within video games was looked upon as an exciting new venue to attract a