Nielsen Forms Measurement Task Force

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NEW YORK Fulfilling a commitment it made more than two months ago, Nielsen Media Research has appointed 11 members to serve on the Task Force on Television Measurement.

Nielsen made the appointments in consultation with Rep. Charles Rangel (D-N.Y.), who spearheaded the compromise in early April, when Nielsen, which is owned by Adweek Magazines parent VNU, agreed to delay the launch of its local people meter service in New York from April 8 to June 3.

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