Nielsen Cuts Hispanic People Meter

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NEW YORK Say goodbye to Nielsen’s national Spanish-language people meter panel. The Nielsen Co. said that all national Hispanic TV ratings would be produced from the same people meter sample that is used to produce ratings for non-Hispanic networks.

The move, which begins today, completes a transition that started in late 2005, when a number of Spanish-language networks began to use ratings data from the national people meter panel.

Since 1992, Nielsen has measured Hispanic networks using a separate National Hispanic People Meter panel.



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