Nielsen Combines IAG, Online and Mobile Services

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The Nielsen Co., parent of The Hollywood Reporter and Mediaweek, is combining Nielsen IAG, Nielsen Online and Nielsen Mobile services provided to TV networks into a single group.

Rachel Mueller-Lust, executive vp networks, will head the group and report to Alan Gould and Ken Orkin, co-CEOs of Nielsen IAG.

The newly combined team will provide client-focused analysis and solutions to broadcast and cable networks.

Nielsen IAG collects metrics about ads, product placements and program sponsorships across all broadcast and major cable networks during prime time.

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